Connected Living Experience
We could have explained the cutting-edge nature of Samsung’s connected products. But that would be kind of like explaining esports to your grandparents. Some things, you just have to see to understand.
So, we leveraged its Samsung 837 space in New York City as our showcase.
At our Connected Living experience, consumers were able to imagine how the Samsung ecosystem could be tailored to personal preferences and mood - reinforcing the convenience these products could add to their lifestyle. We orchestrated the complete experience of a smart home, filled with the latest Samsung products