My Y Story
“My Y Story.,” the Y’s first-ever original content series with talent to raise awareness of the Y’s true role as an enduring nonprofit organization driving change in communities across the country.
We created and produced a brand new storytelling platform for the Y, “My Y Story.,” leveraging the authentic stories of celebrity talent with personal connections to the Y, to demonstrate the nationwide impact of the organization across the country. Through compelling video and social media content, each episode of the series featured new talent and their personal story of how the Y positively impacted their life. Since inception, the Y has shared 7 stories, including those of actors Ethan Hawke and Jane Lynch, professional basketball player Kyle Kuzma, and more, with future episodes to come.
- 350MM+ EARNED MEDIA IMPRESSIONS
- 5MM+ VIEWS ON YOUTUBE
- 10MM+ SOCIAL MEDIA IMPRESSIONS