Tulane University


Only the Audacious

New Orleans is a place that pushes you to be you, and Tulane University has always maintained a symbiotic relationship with the city it calls home. Tulane approached 160over90 in 2015, at the onset of the largest fundraising effort ($1.3 billion) in its 184-year history. 160over90 was tasked with developing a campaign narrative and communications suite that authentically represents how Tulane is thinking big, thinking differently, thinking creatively, and acting with urgency to solve significant issues of today.

For the Fall 2017 launch of the campaign, structured the entire run of show to be the antithesis of a typical higher ed fundraising event. Programming included a mock late-night talk show, Find the Audacious Truth, hosted by the Provost and touting Tulane accomplishments in medicine, coastal restoration, and more. We recreated an NPR podcast that biz professor Peter Ricchiuiti hosts at the Commander’s Palace. And then—because it’s New Orleans—we threw an after-party at Tippitina’s that featured celebrity talent like Michael McDonald from the Doobie Brothers.

Post-campaign launch, to engage donors and equip them as fundraising ambassadors, we hosted Telling Tulane—a storytelling workshop that dissected the structure and science of compelling stories. We even created a digital extension of that event, curating stories of the University’s most audacious moments.

Most recently, leveraging the momentum of such a widely embraced campaign platform, 160over90 and Tulane are partnering to reestablish the university’s reputation on a national and global stage.

  • RECORD-BREAKING FUNDRAISING IN 2016-2017 AND 2017-2018

  • RECORD 25,221 DONORS IN FISCAL YEAR 2018-2019

  • RAISED MORE THAN $1 BILLION TOWARD $1.3 BILLION GOAL

  • NEARLY $250 MILLION OF COMMITMENTS WILL SUPPORT RESEARCH  

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