Under Armour

Drone Drop Curry 4

Shoe drops happen every day. But when two giants like Steph Curry and Under Armour come together, the stakes are understandably higher. So we took it there. Higher. We delivered 30 pairs of Curry4 shoes via drones to different locations in the Bay Area.

We created a custom, interactive drone tracking map and sent fans from around San Francisco on a race to find the hidden Drop Zones to secure an exclusive pair of the autographed Curry 4’s. Fans spent an average of 8 minutes on the Under Armour branded Instagram map - leading to an epic cultural moment.

  • Coverage from over 30 media publications
  • Over 150 countries explored the drone tracking map