For over 50 years, the Mid-Eastern Athletic Conference (MEAC) has showcased the best HBCU athletics has to offer. Since its foundation, the MEAC has evolved beyond just a competitive outlet – providing opportunities for its member institutions and student-athletes, the MEAC’s mission is realized both on and off the field. In light of the recent loss of three member institutions, the MEAC tasked 160over90 with a creating new, compelling brand narrative and PR support to propel them into the next chapter of the conference’s storied legacy.

Unified by one purpose, the MEAC is changing the culture of HBCU athletics and academics.

Elevating competition and creating opportunities to level the playing field for all.



Earned media impressions


Story placements


Cordae Plots an E-Sports-Focused ‘Kickin’ It With Cordae’ Campus Tour