In a time where all content is served up to consumers in much the same way, all content is judged equally and by a single factor – does it resonate or not? Branded or unbranded, content must be compelling. There are few captive audiences anymore.
Brands need to think more like producers and know what audiences want to watch, read, listen to and learn about – and create content that delivers on that. Given our place in the Endeavor landscape, we are uniquely positioned to help them do that.