For 160over90, Influence Marketing encompasses our Talent, Influencer and Social Media marketing practices. We don’t call it influencer marketing because, simply put, we don’t believe in partnering with traditional influencers. We don’t believe the size of one’s celebrity or follow count equates to influence.
Our philosophy is to develop authentic partnerships with creators who have powerful, important and influential voices, large and small.
We know that brands expect tangible and measurable results from influence marketing. And, that consumers expect authenticity, transparency and action from brands. These expectations drive our strategy and are what we have been executing on for over a decade.
We are measurement obsessed. We’ve dedicated years to pioneering methodology to allow us to measure influence from top funnel to bottom with dashboards to allow our clients real-time understanding of all campaigns.