Our POV is that this is Marketing-Through-Entertainment. Why does it matter and why does it work? Because in today’s world, amongst the things most people give a sh#t about is the stuff of popular culture. Music, film, TV, fashion, gaming, talent. And these are the corridors we work within, leveraging the unrivaled insight that comes as an integrated part of the Endeavor network.
Our practice is a borrowed-interest one. Just like in our Sports and Partnerships Area, we’re borrowing the equity to help capture people’s attention and influence their behaviors. This can run the gamut from strategic planning to tactical execution.