Higher Education Marketing

Higher Education Marketing

160over90 never set out to do "higher education marketing."

160over90 started working with colleges and universities 15 years ago in an effort to completely redefine the category – taking advantage of our experience connecting consumer brands to culture, and applying that expertise to the world of higher education. Today, we partner with daring institutions to transform the effect their brands can have on student recruitment, fundraising, reputation building, and more.

Our Difference

Mediocre marketing is rampant in the higher education community. But in a world where we have access to so much information right at our fingertips, there’s no excuse. 

160over90 taps into a deep understanding of our clients’ audience demographics to build brands that grow awareness and enthusiasm, drive affinity, and inspire action.


years marketing in diverse arenas—giving us a unique perspective on the techniques that work.


books published to share our higher ed expertise. We literally wrote the book. Twice.