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CBS was ready to capitalize on their hit comedy series, “Ghosts”, expanding their audiences across linear and streaming platforms. By raising awareness through impressions, this intuitive experience was bound to spur headlines.
Our possessed mirror haunted thousands both in person at the Santa Monica Promenade and online via social.
The goal for the Halloween 2022 campaign was to create an inclusive experience that maintained an authentic tie to the show, “Ghosts”. To introduce more fans to the hit comedy, we let the ghosts do the talking.
Our fully integrated solution featured an innovative use of interactive technology to bring an element from the show to life, allowing people to speak directly with ghosts through the medium of a haunted mirror. It delighted fans IRL and on social, and was featured on “The Talk” with Jerry O’Connell and Sherry Underwood. We concepted and executed the experience, producing experiential, driving PR outreach, and amplifying on social media.
You may not be a fan of ghosts, but this experience was clearly a fan favorite.
Viewership (Highest Since January 2022)
Mentions (#AskGhost Social Media Campaign)